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5 Strategic Use Cases for Software in Your Business

5 Strategic Use Cases for Software in Your Business

Both offline and online companies can grow and gain competitive advantages in the market. February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As businesses grow, there are important considerations to be made around costs and how to grow the company. At the corporate level, the software industry has consistently […]

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4 Key Enterprise Marketing and Sales Insights From Dreamforce

4 Key Enterprise Marketing and Sales Insights From Dreamforce

Here are the trends and takeaways from Salesforce’s annual sales conference. February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Dreamforce is an annual Salesforce conference with keynotes on the latest trends and developments in marketing, communications, technology, and — of course— customer relationship management (CRM).  The latest conference saw over 171,000 […]

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Why Startups Must Tirelessly Communicate Their Value Proposition

Why Startups Must Tirelessly Communicate Their Value Proposition

February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Most business owners love what they do. Unfortunately, much of the world doesn’t necessarily care, as reflected in the high failure rate among startups. Unless entrepreneurs convince people that what they’re selling is absolutely special, consumers will simply choose alternatives that are more […]

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