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SaaS brand reputation monitoring with Brand24

SaaS brand reputation monitoring with Brand24

Given that SaaS businesses are technology-driven and product-orientated businesses, they sometimes fall into a trap called “devaluing what’s immeasurable”. One of such things is brand reputation. If it’s neither a new feature nor an exciting growth hack that can deliver immediate results, and bunch of much-worshipped numbers, then what’s the point of going after it? […]

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Microsoft Acquires PromoteIQ — Microsoft Advertising

Microsoft Acquires PromoteIQ — Microsoft Advertising

I am excited to announce that Microsoft has acquired PromoteIQ, the leading provider of vendor marketing technology to online retailers and brands. We are constantly striving to empower our retail and manufacturing clients with solutions to help them grow their e-commerce and in-store commerce businesses. Today’s announcement is an important step in the journey to […]

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Opinion: Have marketers learned anything since Cambridge Analytica?

Opinion: Have marketers learned anything since Cambridge Analytica?

When the Cambridge Analytica story broke last year, it represented a real turning point. All across the country, Facebook users downloaded their data files and expressed shock at the information collected — especially considering these details could have been used by the consultancy firm to influence their voting behaviour. However, I – and many other […]

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