SaaS brand reputation monitoring with Brand24

SaaS brand reputation monitoring with Brand24

Given that SaaS businesses are technology-driven and product-orientated businesses, they sometimes fall into a trap called “devaluing what’s immeasurable”. One of such things is brand reputation. If it’s neither a new feature nor an exciting growth hack that can deliver immediate results, and bunch of much-worshipped numbers, then what’s the point of going after it? […]

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Microsoft Acquires PromoteIQ — Microsoft Advertising

Microsoft Acquires PromoteIQ — Microsoft Advertising

I am excited to announce that Microsoft has acquired PromoteIQ, the leading provider of vendor marketing technology to online retailers and brands. We are constantly striving to empower our retail and manufacturing clients with solutions to help them grow their e-commerce and in-store commerce businesses. Today’s announcement is an important step in the journey to […]

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