How Advertising Policies & Policy Enforcement Work

How Advertising Policies & Policy Enforcement Work

Online advertising helps to support the services we all enjoy and enables businesses to grow.  While the vast majority of our online publishers are terrific partners, not every publisher has the best intentions. That’s why we invest a lot of time and effort in our people, policy and technology to maintain the quality of our […]

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Let’s talk about Policy! Resources available for you to understand AdSense policies.

Let’s talk about Policy! Resources available for you to understand AdSense policies.

Thanks to your feedback around wanting us to be more transparent and clear in our policy communications, we will be tackling a policy topic each week directly from our AdSense YouTube channel in a series called “Let’s talk about Policy!”. Last week we looked at the role of policy in the ads eco-system to gain […]

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20-80% Faster A/B Tests? Is it real?

20-80% Faster A/B Tests? Is it real?

I got a question today about our AGILE A/B testing calculator and the statistics behind it and realized that I’m yet to write a dedicated post explaining the efficiency gains from using the method in more detail. This despite the fact that these speed gains are clearly communicated and verified through simulation results presented in our AGILE […]

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